“It all started when I made an outfit for my friend’s baby... Then another friend saw my designs and asked for something of their own. I then took a sample into a store in Malibu and they loved it so much they placed a $500 order, which was a lot of money back then… and the rest was history!

I started with one design and grew to over 30. It was so fun to see and hear the expressions and comments from customers when they’d see my new designs… All inspired by my travels to the California Coast, depicted through my palm trees, sea shells, and waves… the deserts of California and Arizona through the petroglyphs and cactus… and the beautiful mountains and valleys of Idaho and Wyoming inspiring a variety of fish, moose, and bear designs!”

— Sid Futrell